Impatience Marketing: The Rise of Quick Commerce
In today’s fast-paced world, consumers expect instant gratification. From two-minute noodles to ten-minute delivery services, speed has become a key selling point in modern marketing. This shift in consumer behavior has fueled the rise of quick commerce, where businesses thrive by meeting impatient customer demands with rapid fulfillment. Marketing expert Jagdeep Kapoor highlights how impatience is shaping purchasing […]