In today’s fast-paced world, consumers expect instant gratification. From two-minute noodles to ten-minute delivery services, speed has become a key selling point in modern marketing. This shift in consumer behavior has fueled the rise of quick commerce, where businesses thrive by meeting impatient customer demands with rapid fulfillment.
Marketing expert Jagdeep Kapoor highlights how impatience is shaping purchasing decisions and redefining convenience. Companies that embrace this trend—offering faster services and adapting to evolving expectations—gain a competitive edge. As quick commerce expands across new product categories and regions, ten-minute delivery is on track to become the industry standard.
