“Every individual is born with a POTENTIAL that makes him successful and useful in
the future. He has more capability than he thinks he can but, will never see it UNLESS he
doesn’t step out to face challenges courageously WITHOUT worrying about failures and
this is what we call PERSEVERANCE”
This is a story of Mr. Krishnarao Buddha, Sr. Category Head Marketing Parle Products
Ltd. on T-Talk.
Increasing economic globalization and the rapid advent of technology have significant
catalysts in the changes taking place in production processes and innovation. The product
innovation process is extremely complex and involves the effective management of
many different activities. Innovation has been a core part of the corporate culture and
organizational identity in some organizations for many years. The evidence of such
commitment is PARLE PRODUCTS PRIVATE LTD, within an organization, there is an
existence of values, attitudes, and practices that support and encourage a continuing
process of learning for the organization and or its members.
Parle, founded in 1929, has been able to reinvent itself over the years and is known as
one of the largest selling biscuits brands in the world. They have a 152+ product range,
40+ popular brands. Parle manufacture products into various segments which makes
them unique and successful. While knowing the brand and it’s of vital importance to
know about the consistent innovation to make the product more contemporary, there is a
need for employees as individuals and organizations generally engage in ongoing learning
for their survival in the changing economy.
Exclusive Story only on T-Talk Ek Boond Soch Ki, Mr. Krishnarao Buddha Sr. Category
Head – Marketing Parle Products Pvt. Ltd in conversation with Dr.H.S.Cheema series of
Episodes as Follows:-
Episode 1: Power of Perseverance
Episode 2: Passion – Consistent Learner
Episode 3: Product Innovation
Episode 4: Robust Category Management
Episode 5: Dynamic Category Expansion
Episode 6: Revers Engineering Innovation
Episode 7: Career in Marketing
