Pay heed to the need
Without understanding the consumer’s need, you cannot succeed Everyone in marketing feels that they should be providing solutions and remedies to be successful. While solutions and remedies are essential, it is also important to understand the consumer’s need before that, without which, the solutions are useless, directionless and irrelevant. Few people in marketing and in […]
Rise, Enterprise, Rise
The ‘Auto-Mobile’ sectors grow well As the results of the second quarter ending September 2025 come out and Diwali shopping continues, there is only one corporate chant – rise, enterprise, rise – due to tremendous consumption growth in Auto-Mobile sectors. Rise, enterprise, riseRise, enterprise, rise,From Auto to Mobile, sector-wise,Irrespective of price or size,For the world, […]
Make the most of the ‘grow series’…
Be it UHT milk or paneer or khakhra or chapati, or roti, there is good news for everyone in this festive season. Brands like Amul, Mother Dairy, Nandini, Aavin, and companies like Heritage Foods and Hatsun are all expected to benefit in terms of an increase in sales and distribution. In some cases, the GST […]
‘Pr’escriptions for Customer Service
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]
‘Set up’ or be ‘Upset’?
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]
Industry Booms, Hospitality Zooms
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]
Inform To Be in Form
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]
Marketing ‘Unfulfilled Needs’
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]
‘Spend’ without ‘End’
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]
Customer In, Stock Out
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]