Make the most of the ‘grow series’…
Be it UHT milk or paneer or khakhra or chapati, or roti, there is good news for everyone in this festive season. Brands like Amul, Mother Dairy, Nandini, Aavin, and companies like Heritage Foods and Hatsun are all expected to benefit in terms of an increase in sales and distribution. In some cases, the GST […]
Staycation – New and Popular
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]
Complete, don’t just compete!
Incomplete marketing is dangerous, while being obsessive about competition is even more so Jagdeep Kapoor Many marketers focus only on competing and they are unduly obsessive about competition. In the process, they forget to do complete marketing. This could lead to poor results, de-focus and wrong priorities. What do I mean by ‘complete’?Everyone knows that […]
Impatience Marketing: The Rise of Quick Commerce
In today’s fast-paced world, consumers expect instant gratification. From two-minute noodles to ten-minute delivery services, speed has become a key selling point in modern marketing. This shift in consumer behavior has fueled the rise of quick commerce, where businesses thrive by meeting impatient customer demands with rapid fulfillment. Marketing expert Jagdeep Kapoor highlights how impatience is shaping purchasing […]
Score With More Stores
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]
Old Categories, New Brands
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]
‘Stay’, do not ‘Stray’
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]
‘Pr’escriptions for Customer Service
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]
‘Set up’ or be ‘Upset’?
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]
‘Mass’, ‘mass’tige’, ‘prestige’
An Article by Brand Guru Jagdeep Kapoor was published in Business India. Samsika Marketing Consultants Pvt. Ltd. is owned by Brand Guru Jagdeep Kapoor. Here are some of the most interesting interviews that T-Talk conducted at his home. Episode 1: WHY BUILD A BRAND? Episode 2: How To Do Brand Marketing? Episode 3: How to […]